MCA Transportation Blog

After a year in which it let guests into its parks for free on their birthdays, the Walt Disney Co. will hand out more free tickets in 2010 — but only after making people earn them.

Disney this morning announced a new marketing campaign, “Give a Day, Get a Disney Day,” through which it will give one-day, one-park tickets to people who volunteer at select charities.

With the program, which replaces the company’s “Free on Your Birthday” campaign this year, Disney is continuing its strategy of using discounts and promotions to lure vacationers amid a still-challenging economic environment. But it also marries the approach with a socially conscious message.

Disney says its goal is to get 1 million people to volunteer a day of community service in 2010. It also says the supply of free tickets will be limited: The promotion will run until the last ticket is distributed or Dec. 15 of next year, whichever is earlier.

For more details, click here.